2025 business plan

Our Core Values

• Our vision is that drowning will be a thing of the past.
• We believe that everyone can learn how to swim

Our Ideal Client

• Any new or non-swimmer over 4 years old can be a client. 

How we are unique

• We don’t believe that swimming lessons should cost $$.
• We search for swim classes for every client. 
• We offer swim anxiety meetings for free (online and for any US resident) 

Marketing

• Supporting the public with facetime opportunities, offering online water anxiety meetings, and online or in person water safety classes.

Our 2nd half of 2024 goal was met!

• Applied for three grants and awarded two of them. 

Our 1 year goal

• 150 clients taking at least one new swim class

Our 3 year target 2026-2027

• Writing at least one grant per month
• A designated pool for all of our classes. 
• Lifeguards and WSI who work with SF exclusively.