2025 business plan

Vision and Mission

• Drowning will be a thing of the past. We find swim classes for little or no cost for any new or non-simmer over 4 years old.

Uniqueness

• We don’t believe that swimming lessons should cost $$.
• We search for swim classes for every client. 
• We offer Water Safety classes ( dryland)  in person. 
• Half of our focus is on water safety.
• We reach out to swim organizations outside of Boston to learn and grow.  

Marketing

• Supporting the public with facetime opportunities, offering online water anxiety meetings, and online or in person water safety classes.

Our 2nd half of 2024 goal was met!

• Applied for three grants and awarded two of them. 

Our 1 year goal 2025

• 100 clients taking at least one new swim class
• Writing at least one grant per month

Our 3 year target 2026-2027

• A designated pool for all of our classes. 
• Lifeguards and WSI who work with SF exclusively.