2025 business plan

Vision, Mission, Uniqueness, Marketing

Vision and Mission

Drowning will be a thing of the past. We find swim classes for little or no cost for any new or non-simmer over 4 years old.

Uniqueness

We don’t believe that swimming lessons should cost $$.
We search for swim classes for every client.
We offer Water Safety classes ( dryland) in person.
Half of our focus is on water safety.
We reach out to swim organizations outside of Boston to learn and grow.

Marketing, Goals, Target, Areas of Growth

Marketing

Supporting the public with facetime opportunities, offering online water anxiety meetings, and online or in person water safety classes.

Our 2nd half of 2024 goal was met!

Applied for three grants and awarded two of them.

Our 1 year goal 2025

100 clients taking at least one new swim class
Writing at least one grant per month

Our 3 year target 2026-2027

A designated pool for all of our classes.
Lifeguards and WSI who work with SF exclusively.

For a complete business plan, email us at swimfreedom54.@gmail.com

Swim Freedom Annual Report 2025

2025 Overview

In our first 6 months, Swim Freedom has done very well. We realize that adults really want to know how to swim! They talk about going to beaches and cannot get in the water.! They talk about their anxiety. This is a real need in our community.

Our 2025 goal for swimmers was is 150 swimmers. By June we had 50 swimmers ( 8 adults and 40 children.) We currently have a 100+ wait list for adults and 40+ wait lists for children. We received 3 grants in the spring and 2 grants for this summer.. We hosted The World's Largest Water Safety Class in May in addition to doing several talks about Water Safety in our local community. This summer we are teaching and Red Cross certifying students in CPR/First Aid and we hope to continue to educate and certify our community in Red Cross protocols. We held a very successful community fund raiser with Antiono's Barcari's restaurant in Hyde Park.

What do we still need?

1. Dedicated board members who can help us corporate sponsors.

2. Intern and volunteers to help our director with day to day operations.

3. Encourage and direct our swimmers parents and adults to earn Red Cross Water Safety and CPR/First Aid Certificates through swim freedom.

Building our Board and Student Advisory Council.

Board Positions

Board positions We seek individuals to support our fund raising goals, introduce us to contacts in the community, and are swim equity passionate. Check out our 2025 Short Business Plan in "More".

Vice-President: Assists the President in advancing the mission and vision, interacts with individuals, and groups in swimming class placement and supports the president in developing meeting agenda. (5 hours per month + 1 1⁄2 hour board meeting + 1 hour meeting with the president per month.)

Directors Assistant: Assists director with insurance requirements, recording, and ease of paperwork.

Contact us at swimfreedom54@gmail.com for more information.

Volunteer Advisory Council needs. There are 4 groups to choose from:

1. Meetings and Public Outreach Group. Do you like talking and communicating? Requires going to sites and talking in person about water safety.

2. Background Work Group. Do you like computer work, keeping neat recording keeping? Requires a personal computer.

3. Social Media Work Group. Knowledgable of social media. Help SF post to relevant and meaningful information about swimming. Must have or desire a knowlege of social media.

4. Issues in Swimming Group. Are you curious about the deeper issues in swimming? Do you want to be an expert on the lack of diversity in swimming?